As per the current cycle rankings, most of the top spots are occupied by Indians from various business schools across India. When I was glancing through the testimonials by past players, I found people were really impressed by this innovative recruitment process and were well-equipped with knowledge if they planned to intern with the organisation. Scouting for talent has truly become global enabling technology, gamification and Web 2. This article originally appeared on Lighthouse Insights and has been republished with permission.
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Stay Connected Join over , of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve. The videos that Loreal posts on youtube are not that engaging for viewers. In this digital era, ignoring online platforms is a grave error. The consumer journey that the students want an ideal customer to experience is explained below. The campaign strategy that the students have come up with revolves around an online campaign, paid ads, offline campaigns, and heavy influencer marketing.
They want to rope in faces like Aditya Roy Kapoor and Siddhant Chaturvedi as they are very popular and would work well as the endorsers of the brand among the primary and secondary target audience. The main hashtag which will go with all the posts is StrongerTogether. Remarketing can be done through e-mail marketing, SMS marketing, and even social media targeting. An offline campaign is basically an event where the winners of a contest get awarded with their gifts and can also avail of a free skin check-up.
Ten lucky winners would be announced during the month of January on an interval of seven days across Mumbai, Maharashtra. IIDE aims at making its students capable to curate such campaigns and even execute the digital half of it through creatives and surveys. Digital marketing along with coding and graphic designing are career paths paving ways for future entrepreneurs and we encourage you to start your journey today! Click below to apply because one can never stop learning!
He has been a guest speaker at prominent colleges in India including IIMs Your email address will not be published. Submit Comment.
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